MKT3SEM - Social Marketing Intervention Plan Assessment Task 3
Business, Accounting & Economics
17th Oct 2025
2
Assessment 3
Assignment - Design a Social Marketing Intervention Plan
Purpose:
Design a Social Marketing Intervention Plan to address the behavior change for a social problem that you discussed earlier in Assessment 2. This individual assessment being a major assignment contributes 40% to your overall grade and it is equivalent to 2000 words.
Expectations:
Look into the details provided in the assessment instruction below and demonstrate your ability in designing an intervention plan by applying behaviour change wheel.
Instructions:
Design an intervention plan by using behaviour change wheel (BCW) approach that discussed in Week 8. Select only one intervention from the 9 intervention functions. Kindly use the following outlines as your assignment structure:
Title page
Executive Summary
The Executive Summary should provide an overview of the contents of the Report Portfolio. and should have its own page.
Table of Contents
Introduction (approximately 400 words)
Brief background about the problem, target audience and target behaviour change.
Body of Analysis: Developing an intervention plan (approximately 1500 words, 500 for each component). Students are required to
(a) Explain why the intervention is needed to change the behaviour. (Needs Analysis)
(b) Identify what the intervention will achieve. (Describe the clear outcomes)
(c) Explain how the intervention will achieve the desired outcomes. (Describe the plausible path using behaviour change wheel. Additionally, you can also use any existing theory or logic model to support your thoughts). See week 5 for existing theories. You may select one theory from there or use any other relevant behaviour change theory.
Conclusion (approximately 100 words)
The Conclusion should succinctly encapsulate the important points of your assignment.
Reference List
Appendix
Attached the Log Book - Weekly Integrated Thinking Activity (See the template on the last page). Assignment 3 will not be graded if the logbook is not included as an appendix.
Supporting Resources
Recommend watching the following two videos.
Video 1 - Developing a good theory of change: 10 steps for evaluation success in early intervention, step 1
Video 2 - Developing a Theory of Change
Recommended reading resources:
Check Week 8 ‘Week in Review’ for reading resources.
Refer to ‘Assessment Task 3’ – rubric
Submission Guidelines
You should submit using the LMS submission link for this assignment. Remember that, the report should:
a) Provide title of the assignment (state the social problem), student full name and student number, subject code and title, and name of the tutor.
b) Write approximately 2,000 words (+/- 10%).
c) You are encouraged to include relevant tables, graphs, and figures (whichever is applicable). Each illustration should have a caption stating the source, date and brief description of what is shown.
d)Executive summary, table of content, references and appendices not included in the word limit.
e) Use Calibri 12 point font, 1.5 line spacing
f) Reference carefully using the APA 7 referencing system. Students must use at least 5 academic references, then may use any number of other resources (e.g. industry/company reports).
g) Include an in-text citation when you refer to, summarize, paraphrase, or quote from another source.
h) Start a new paragraph when a new or different point/topic/issue is to be discussed.
i) Avoid writing lengthy sentences and large paragraphs.
j) You are required to write critically rather than descriptively.
K) Demonstrate ability to present a well written and well-structured report.
Text similarity:
You can submit your draft twice to check the Turnitin score but this has to be done 24 hours prior to the deadline. Please keep the Turnitin text similarity score at a minimum (recommend below 15%). Assignments with poor referencing, or 25% similarity score or higher may be penalized and referred to Academic Integrity team.
Extensions:
Teaching staff will not be able to grant extensions to students. Students can seek extensions using the Special Consideration link. Link information available on the subject learning guide.
MKT3SEM Rubric - Assessment Task 3 [Social Marketing Intervention Plan] 40%
* an overall rating out of 100 will be assigned.
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Criteria |
Scale |
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|
High Distinction |
Distinction |
Credit |
Pass |
Fail |
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1. Description of the problem (10 marks) |
Systematic and clear identification and definition of problem. Impact of problem widely described (health, economic, social and other relevant effects). |
Clear identification and definition of problem. Impact of problem well described (health, economic, social and other relevant effects). |
Reasonable identification and definition of problem. Impact of problem fairly described (health, economic, social and other relevant effects). |
Problem described partially. Impact of problem discussed with sufficient information. |
Poor description of problem, or absent. Impact of problem not described sufficiently. |
|
2. Target audience & target behavior change (10 marks) |
Population clearly specified with critical evidence targeting behavior change. |
Population clearly specified with detailed evidence targeting behavior change. |
Population reasonably described but some lack of specificity or missing some important factors for target purpose. |
Only few population characteristics specified and evidence targeting for behavior change lacking. |
Population not or poorly specified and evidence targeting for behavior change missing. |
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3. Key Risk Factors (Intervention Needs Analysis) (20 marks) |
Risk factors critically/systematic ally identified and thoroughly connected to intervention. |
Risk factors comprehensively identified and precisely connected to intervention. |
Risk factors reasonably identified and practically connected to intervention. |
Risk factors somehow identified and fairly connected to intervention. |
Few if any, or erroneous, risk factors described. Poor connection to intervention. |
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4. Feasible Analysis (How the intervention will achieve the desired outcomes) (10 marks) |
Thorough critical literature review of current intervention and prevention strategies and programs, systematically presented. |
Thorough literature review of current intervention and prevention strategies and program. Somewhat lack of systematic analysis. |
Mostly relevant and timely literature review of current intervention and prevention strategies. |
Some important literature missing. Analysis of the literature and of other programs, and interventions satisfactory. |
Inadequate coverage of the literature, intervention plan and prevention strategies. |
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5. Outcomes (What the intervention will achieve). (20 marks) |
Advantages of intervention and prevention strategies critically and systematically discussed. Specific outcomes stated systematically, clearly, succinctly, and comprehensively. |
Advantages of intervention and prevention strategies somehow critically and systematically discussed. Specific outcomes stated clearly, succinctly, and comprehensively. |
Advantages of intervention and prevention strategies reasonably described. Specific outcomes fairly stated with adequate supporting rationale. |
Advantages of intervention and prevention strategies not fully described. Basic but incomplete statement of outcomes. |
Few dimensions of advantages addressed and done poorly. Outcomes poorly stated, unclear. |
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6. Conceptual Framework (BCW) and theories (10 marks) |
Conceptual framework or logic model comprehensively presented, sound and consisstent with the literature and theory of change. |
Conceptual framework or logic model convincingly presented, and consistent with the literature and theory of change. |
Conceptual framework or logic model convincingly presented, and consistent with the literature. |
Some elements present but overall incomplete, unsound parts. |
Absent, too brief and/or faulty. |
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7. References (What the intervention will achieve). (10 marks) |
Excellent reference list which contains a wide range of sources. Citation presented correctly. |
Good reference list which contains an adequate range of sources. Odd errsor in citation style |
Reasonable reference list but needed more sources. Some referencing errors. |
Reference list is limited and needs wider range of sources. Several citation errors. |
Lack or no evidence of referencing. |
Important Note regarding the appendix:
The Logbook documenting your in-class participation on the ‘week-by-week integrating thinking activity’, is mandatory component to be included with your assignment, for Assignment 3 to be graded. While the logbook will not be graded directly, it is essential for assessing your understanding of the project objectives and evaluating the originality of your work. Students are advised to maintain a level of rigor in this document, consistent with their capabilities. Please adhere strictly to the half- page length requirement for each week’s entry. Free format and references optional.