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Read: HATM 3509 – Assignment: EDI Case Study Poster | Academic Material

Topic

HATM 3509 – Assignment: EDI Case Study Poster

Subject

Project and Risk Management

Date

28th May 2025

Pages

PHPWord

HATM 3509 – Assignment: EDI Case Study Poster (20%)

Assignment Details:

Students will investigate and research a tourism and/or hospitality business or destination that has implemented an Equity, Diversity and Inclusion (EDI) initiative.

Objective:

Create a visually appealing and informative academic poster that analyzes a real-world EDI initiative in the tourism industry. Students will design a 24 x 36 inch poster using graphic design software (Canva, Powerpoint, etc). The poster should include the following elements:

Overview:

Company/organization/destination name

Brief background of company/organization/destination

Specific EDI challenge or opportunity addressed

Description of EDI program or policy implemented

Timeline of implementation

Key stakeholders involved

Visual Representation:

Create an original infographic or diagram illustrating the initiative’s structure or process

Include relevant statistics or data visualizations

Include examples of images produced as part of initiative

Analysis and Recommendations:

If available, include measurable outcomes of initiative

Discuss challenges and solutions (

, any obstacles encountered, creative solutions to overcome challenges)

Recommendations for improving or expanding the initiative

Potential applications to other areas of the tourism industry

Clearly communicate how this case relates to EDI in tourism.

Requirements:

All information must be sourced from primary research (company reports, company websites) or reputable secondary sources.

Balanced use of visuals and text.

Include citations in APA format, discreetly placed on the poster

Use a cohesive color scheme and professional design elements

Potential Sources of Company/Organization/Destinations: Good Employer Practices Compendium - Tourism HR Canada

Equity, Diversity & Inclusion Case Studies | Destinations International Diversity in the Hospitality Industry: 5 Brands Leading by Example | Breezy HR

8 Hospitality Companies with Real Commitment to their DEI Policies | Comparably

Creating an Academic Poster: Tips and Tricks - Creating an Academic Poster: Tips and Tricks - Research Guides at Thompson Rivers University Library (tru.ca)

Marking Rubric:

Criteria	Excellent (20 – 18 pts)	Good (17 – 15 pts)	Satisfactory (14 – 12 pts)	Needs Improvement (11 – 0 pts)
Content and Research (25 pts)	Comprehensive and insightful analysis of the EDI initiative. Excellent use of primary and secondary sources.	Good analysis of the EDI initiative with adequate use of sources.	Basic analysis of the EDI initiative with limited use of sources.	Superficial analysis with minimal research evident.
Visual Design and Creativity (25 pts)	Exceptional visual appeal with creative and original graphics. Cohesive color scheme and professional layout.	Good visual design with some creative elements. Mostly cohesive and professional.	Adequate visual design with limited creativity. Some inconsistencies in layout.	Poor visual design, lack of creativity, and unprofessional layout.
EDI Understanding and Application (25 pts)	Insightful analysis of challenges and innovative solutions. Well-thought-out recommendations for improvement.	Shows good understanding of EDI principles with some application to tourism HR.	Basic understanding of EDI principles with limited application to tourism HR.	Minimal understanding of EDI principles and poor application to tourism HR.
Critical Analysis and Recommendations (25 pts)	Insightful analysis of challenges and innovative solutions. Well-thought-out recommendations for improvement.	Good analysis of challenges and reasonable solutions. Adequate recommendations provided.	Basic analysis of challenges with generic solutions. Limited recommendations.	Superficial analysis of challenges. Weak or no recommendations

HATM 3509 – Assignment: EDI Case Study Poster.

Topic

Subject

Date

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