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Read: BUS605: Business Research Methodology and Data Collection - Hypotheses Testing Report

Topic

BUS605: Business Research Methodology and Data Collection - Hypotheses Testing Report

Subject

Business, Accounting & Economics

Date

28th Jun 2025

Pages

PHPWord

BUS605: Business Research Methodology and Data Collection

Hypotheses Testing Report

ASSESSMENT 2 TEMPLATE

Program	Master of Business Research
Unit Code and Name	BUS605: Business Research Methodology and Data Collection
Assessment	Hypotheses testing report
Assessment Details	Uber, a ride sharing service company has recently entered the Nepalese market, and its service has been received by some people. Like any product or service, customers’ adoption and usage are essential for the survival of the firm. Thus, like any other services, there might many factors that have influenced riders to adopt and use Uber services. However, from the existing literature, empirical studies on factors determining ride sharing service adoption is scarce, especially in emerging economies. Thus, a study is being conducted to address this gap in the literature. The social exchange theory forms the basis of the study. The researcher designed the research model shown in figure 1 and developed hypotheses H1-H5 (see below the research model). Based on the research model shown in figure 1, data was collected from some Uber riders in Nepal. The data is available in separate folder. Figure1: Research Model Hypotheses (H) H1: Consumer need for prestige has a positive effect on riders’ continuous usage intentions H2: Trust has a positive effect on riders’ continuous usage intentions H3: Customer return investment has a positive effect on riders’ continuous usage intentions H4: Convenience has a positive effect on riders’ continuous usage intentions H5: Search benefit has a positive effect on riders’ continuous usage intentions Task ▢ Clean the data- outliers and missing values ▢ Analyse the demographic characteristics of the respondents. Create relevant chats to present your findings. ▢ Normality and distribution of data – perform a descriptive analysis (mean and SD of the items) and test normality (skewness and kurtosis for all items) ▢ Preliminary analysis- test the following: 1. Reliability (Cronbach alpha and CR) 2. Convergent validity (factor loading and AVE). 3. Discriminant validity (using correlation and square root of the AVEs) 4. Hypotheses testing: run a multiple regression to test the hypotheses (H1-H5). Interpretation of findings: Interpret the results from each of the analyses you have performed (Steps 2 to 5) Important Notes: ▢ You must create relevant tables for each of the analysis (steps 2 to 4) you have done to present your findings. Place the table within the body of the test. Number the tables and refer to the relevant table to support your arguments. ▢ Cite at least one source to support your arguments. For example, if you concluded that the acceptable threshold for Cronbach’s alpha is 0.7, cite a source to support this argument. You can find relevant sources from survey papers in marketing, management, leadership and business research. ▢ Download a relevant journal article in marketing, management, leadership and business research that has used the survey research design and follow the style of reporting. If you go to the methodology section of the articles, you would find how to report the findings. Attach all the SPSS outputs as appendices. Remember to number all of them. Number of words – 2500 +/- 10% Use the referencing system/style (APA 7th Edition Hanging Indent)
Assessment Criteria	Refer to Marking Rubric

Questionnaire

Use the five-point scale to answer the questions below:

1= strongly disagree, 2 =Disagree, 3=Neutral, 4= Agree, and 5=strongly agree

	Consumer need for prestige	1	2	3	4	5
CNFP1	Using Uber taxi enhances my self-confidence
CNFP2	Using Uber taxi makes me a worthy person
CNFP3	Using Uber services makes my friends value me
CNFP4	Using Uber taxi is prestigious
	Trust
TS1	I trust that Uber services is safer
TS2	I trust that Uber services is robbery-free
TS3	I trust that Uber services drivers are careful when driving
TS4	I trust that Uber mobile application is safe to use
TS5	I trust that Uber taxi drivers will not run away with my belongings
	Social connection
SC1	Using Uber services helps me get closer to important people
SC2	Using Uber services connects socially me to people
SC3	Using Uber services helps me develop relationships with others
SC4	I feel loved when use Uber services
	Customer services
CS1	I am greeted and welcomed by an Uber driver anytime I pick Uber services
CS2	The Uber driver assist me when boarding the car
CS3	Uber offers friendly service
CS4	Overall, I will like customer service offered by Uber
	Customer return on investment
CRI1	Uber service is cheaper
CRI2	Uber service has a good economic value
CRI3	Uber service gives me value for money
CRI4	Using Uber makes me feel relaxed
	Convenience
CN1	I can get an Uber driver anytime I wanted
CN2	Uber service is always accessible
CN3	Payment methods for Uber service are flexible
CN4	I am able to complete my journey without difficulty
	Search benefit
SB1	It is easy to search for an Uber driver on the mobile application
SB2	Uber drivers are easily available
SB3	Uber services are normally closer to me
SB4	It is easy to reach an Uber driver
	Riders continuous use Intentions
RP1	I will continue to use Uber service.
RP2	I encourage others to use Uber service
RP3	I will use Uber services more often

Key

Gender A. Male B. Female

Educational Level A. Vocational/ High School B. Higher National Diploma (HND) C. University degree D. Postgraduate degree

Age A. 18-27 years B. 28-37 years C. 38-47 years D. 48-57 years E. 58 years and above

Average usage per week A. Two B. four C . Six D. Eight E. other

MARKING RUBRIC

Criteria

Fail (0- 50%)

Pass (50% - 64%)

Credit (65% - 74%)

Distinction (75% - 84%)

High Distinction (85% - 100%)

Preliminary analysis

10 marks

Descriptive analysis is presented incorrectly.

No Graph is presented to support the findings.

Most of the required Primarily analyses are missing

Very few descriptive analyses are presented.

Very few graphs to support descriptive analysis.

Very few required primarily analysis is provided and demonstrated in tables.

Some of the descriptive analyses are presented. Some relevant graphs are presented to support descriptive analysis.

Some of the required primarily analyses are demonstrated in tables.

Most of the descriptive analyses are presented. Most relevant graphs are presented to support descriptive analysis.

Most of required primary analyses are clearly demonstrated in tables

Student has presented relevant descriptive analysis.

Relevant graphs have been used to support the findings. All required primary analyses are clearly demonstrated in tables.

Hypothesis testing and data analysis

5 marks

Wrong analysis method has been used; failed to report at least two major steps.

Results presented are confusing.

Tables presented are incomplete or there are no results at all.

Very few statistical methods to test hypotheses are correctly identified and used.

Very few results are clearly labelled and presented in tables.

Some of the statistical methods to test hypotheses are correctly identified and used.

Some of the results are clearly labelled and presented in tables.

Most of the statistical methods to test the hypotheses are correctly

identified and explained. Most of the results are clearly labelled and presented in tables.

All statistical methods to test the hypotheses are correctly identified and explained.

All results are clearly labelled and presented in tables.

Interpretation of findings

15 marks

Findings from the primary analysis are inaccurately interpreted.

Findings from the hypotheses testing are inaccurately interpreted

A few of the findings from the primary analysis have been accurately interpreted.

A few of the findings from the hypotheses testing are accurately interpreted.

Some of the findings from the primary analysis have been accurately interpreted.

Some of the findings from the hypotheses testing are accurately interpreted.

Most of the findings from the primary analysis have been accurately interpreted.

Most of the findings from the hypotheses testing are accurately interpreted.

All the findings from the primary analysis have been accurately interpreted.

All the findings from the hypotheses testing are accurately interpreted.

Academic writing

5 marks

Discipline-specific language is hardly used. The arguments lack coherence and support.

Reasonably organized report is presented in discipline-specific academic language. Some grammatical and punctuation errors.

Writing is very well clear, concise, and however, the logical flow is slightly lacking coherence.

Discipline-specific language has been used.

Arguments are not well supported with relevant sources. Some grammatical and punctuation errors.

Writing is very well clear, concise, and coherent.

Discipline-specific language has been used. Exhibits and Facts are clearly presented in support of claims. Very little grammatical and punctuation errors.